I recently was leading design International consumer at Coinbase, prior to that I was head of design for Upgrad, HDFC Life, Limeroad and Tinyowl. Where I established and lead the overall design teams.
LATEST WORK
Coinbase . Fintech + Crypto . 2022-23
With increased regulator scrutiny and unfamiliarity around crypto, getting users to have a natural orientation and building trust to onboard new users became the key effort of the organisation.
Upgrad . Edtech . 2021
Developing relentless work ethic to ensure potential meets the opportunity through Upgrad’s job portal.
Limeroad . Fashion . 2018
Fashion is a high latency purchase, to help users stay invested you need to solve for cognitive dissonance.
Tinyowl . Food . 2015
Food ordering has a long tail but needs a short funnel, users are generally hungry and have little time to act on getting their food. A succinct user experience with trust embedded is key to winning.
Hdfc Life . Insurance . 2019
Making sure that you keep the strong brand legacy, yet become relevant for the new audience. Built Design systems to make old and new users feel the promise of HDFC Life.